Concept Development & Pitch
Working at the intersection of new technologies, design trends and business needs, I'm often asked to find opportunities, develop and articulate concepts, and present them to stakeholders to get their buy-in for further development.
Sheraton Retail Concept
A modular retail concept that can be customized for various locations.​​​​​​
​​​​​​​I was tasked with proposing a design solution that has elements of customization per location, that conveys premium aesthetics, and is adaptable to various sizes/shapes of spaces available at different locations. It also needed to scale up and down for different budgets without loosing its core promise.​​​​​​​
Selected concept was further developed by an architectural firm for executional guidance.

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