Sheraton Retail Concept
A modular retail concept that can be customized for various locations.
I was tasked with proposing a design solution that has elements of customization per location, conveys premium aesthetics, and is adaptable to various sizes/shapes of spaces available at different locations. It also needed to scale up and down for different budgets without loosing its core promise.​​​​​​​
Selected concept was further developed by an architectural firm for executional guidance.

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