Starlab - Starwood's Innovation HQ
Starwood’s 5th Avenue design & innovation office and luxury brands showcase space.
Environmental Design, UX/UI Design Direction
Starwood Hotels brought together its physical and digital design teams at the brand new 5th Avenue location. The design team was tasked to develop an experience that reflects the heritage of company's luxury brands, with future forward digital touch-points seamlessly integrated into the architecture. 
Worked with a team of internal and external creatives for the interiors, environmental graphics and UX/UI design execution. Collaborated with the corporate PR to develop the design narrative for press and investor presentations.

Diamond wall with timed LED transition and infinity background + the interactive digital mirror. 

Digital art integrated into architecture to create storytelling moments and support the innovation narrative of Starwood and it's lifestyle brands.

Digital square frames showcase guest generated instagram content as a connection window between designers and the users.

Environmental graphics with icons showcasing brand passion points as discovery moments.

Initial CAD sketches of the Digital Chandelier

What I did:
Environmental Design
Digital Experience Design
CAD Modelling & Production Drawings
Credits:
Ravi Hampole - Creative Director
Sam Ewen - Digital UI
The Guild - Technology and Installation

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