How might connected technology shape the travel experience of tomorrow?

MARRIOTT INTERNATIONAL
SPATIAL EXPERIENCE & ECOSYSTEM DESIGN

Guestroom of the Future

Imagining the travel experience 5+ years out with an IoT assisted prototype hotel room and its experience ecosystem.

  • Imagining the travel experience 5+ years out with an IoT assisted prototype hotel room and its experience ecosystem.

    We integrated digital and physical touch-points connecting the room with the digital app and guest loyalty profile for an intuitive experience that improves throughout multiple stays.

  • We created a prototype hotel room imagining an experience ecosystem using smart technologies (IoT, beacon, NPS) and their integration with Marriott’s digital and loyalty platforms.

    Worked with Product Design, Experience Design, Strategy and Innovation, PR and brand teams, and external partners. Presented to C-Level executives. Concepts from this project were further developed into real-world solutions for brands including W Hotels, Westin and Marriott Hotels.

    • Creative Lead, Design Innovation

    • UX Design (Visual, Audio and Voice Activation)

    • Persona and Customer Journey Creation

    • User Research and Interviews

    • Ran Design Sprints at Marriott and Samsung HQs

    • C-Level and Press Presentations

  • Karim Khalifa - Project Lead
    Dan Klaussen - Technology Integration
    Brooks Martin - Digital Design
    Eric Dekker - Environmental Design

Omnichannel Experience Ecosystem

Created a circular user journey to determine opportunities and how the in-room technology can inform and inspire other touch points through different phases of the travel experience.

Persona specific user journey.

Brand agnostic prototype room

Prototype room designed to be brand agnostic to allow concepts and various user scenarios stand out.

Automated immersive storytelling

In-room devices were orchestrated to highlight signature moments and projection mapping was used for telling the story of how room enhances the guest experience for various personas and user scenarios.

Voice activated digital mirror for multi-modal interaction

Digital mirror with option to connect to bed sensor and personal wearable devices for customized exercise and nutrition recommendations, room controls and personalized messaging. 

“Voice activated full-length mirror suggesting you a yoga routine sounds pretty futuristic at the moment, but in a short time we will be talking about it.”

— Tina Edmundson
Chief Brand Officer, Marriott International, on Skift Stage

Guests can customize the in-room artwork throughout their stays using their online profile.

Opportunities:

  • Local or brand-specific artist collaborations.

  • Image galleries curated by artists/influencers.

  • Guest’s own imagery to allow personalization of hotel interior.

Personalized digital artwork

Process

Low fidelity interaction prototype

Quickly testing and optimizing the projection mapping at scale, aligning on the storyline in real life before developing the final technology setup and artwork.

Design thinking workshops

Creative workshops with stakeholders, partners and potential users in Bethesda, San Jose and London.

Results

Concepts and learnings from the IoT project opened path to multiple initiatives for different brands including:

Concept highlights

Blank bedside buttons

Physical buttons that can be assigned functions through Marriott Bonvoy app.

Mood based exercise + food pairing

The room suggest exercise routines or food/beverage depending on guests’s physiological data or schedule.

In-room Amazon cubby

Through Amazon partnership, pre-ordered items are delivered into an in-room locker to be ready upon arrival.

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